https://www.youtube.com/embed/Nut5IGiil6o?autoplay=1&wmode=transparent&autohide=1&showinfo=0&rel=0
Overview
A production of Kin Community, Tia Mowry gives quick tips and life hacks. It aired on both digital platforms and broadcast networks.
Stats:
- 100 million views
- 25 broadcast episodes
- 950,000 subscribers
The Challenge
To successfully move the company into the celebrity lifestyle space and create a scalable asset.
THE SOLUTION
Working with Kin on the post-production process and writing, they successfully launched the series Tia Mowry’s Quick Fix. This would provide a blueprint of merging digital spaces with celebrity talent.
THE IMPACT
Quick Fix grew into a flagship show, achieving 950,000 subscribers and over 100 million views on across platforms. The show was picked up for broadcast by TV One and Aspire Network. It allowed the company to create additional celebrity lifestyle shows on both digital and broadcast platforms.