Overview
The Blended Future Project created 2 series of financial education videos for social media.
Stats:
- 75+ assets created
- 30,000+ impressions
The Challenge
To create wide access to financial education through video.
THE SOLUTION
In collaboration with Skye Network, we began with testing both vertical and horizontal versions of videos by one large creator. This eventually expanded into vertical-only videos with multiple creators, pivoting from multiple platforms to focusing on one.
THE IMPACT
Created a total of 75+ assets with over 30,000 impressions and high engagement. The organization has repeated this approach in 3 phases with growing success.